Reela is a mobile commerce technology company based in New York City. Our product is Grsp (like grasp). Simply take a picture of a product to learn more. Grsp quickly combines what you can learn online and what you can learn from other people so you can make better and faster decisions when shopping in person. Rationally, it delivers an on-demand menu of reviews, prices, videos, specs and social polling. Emotionally, it delivers both the confidence to be quickly decisive and the freedom to be responsibly impulsive. It's all within your grasp.