Push For Pizza was built by five teenagers who love and appreciate pizza. They just didn't like the process of actually having to call to order the pizza. They also didn't like the hassle of scrolling through long pages on traditional ordering sites like Grubhub, and Seamless.
They knew what they wanted, and that was to press one button.
Push For Pizza is at the forefront of the frictionless commerce movement using pizza as a proof of concept, a tasty one at that.