Some people have more impact on others, and are what we call "Social Whales". We know who they are, how much they are worth in dollars, and how to leverage them.
Ninja Metrics is the creator of Social Value, the world's first provable, action-based measure of influence. Unlike previous efforts that look at what people say, Social Value tracks what they do. The result is the holy grail for marketers--verifiable, hard-number values that CFOs love and trust, and can be used in CRM, user acquisition, and product tuning.
We're based in LA, and focused on the video game and entertainment sectors, with early testing in ecommerce.