Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising.
Our concept was simple: play games, win deals.
Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients.
But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn’t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem.
When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We knew we had to fix the problem.
Today, we are leaping forward, providing solutions for the ever changing mobile advertising world. We currently offer a robust all-in-one Demand-Side Platform (DSP), a rich-media ad builder and universal delivery container, and a number of audience and analytics tools with additional products to be announced in 2015.