Imaginactive Fitness
Making exercise entertaining
Company Overview

Imaginactive Fitness is a young company of creatives and fitness professionals working to make exercise entertaining. Our first audio fitness adventure app, Apocalypse Survival Training, is launching with 10 episodes late 2017.

AST Series 1 combines an ongoing story with an exercise program, where you are the central character in a comedy-drama alien invasion of a parallel London.
It was initially funded on Kickstarter as a proof of concept for integrating three different types of exercise (bodyweight circuit training, running and restorative yoga/stretch sessions) in one ongoing narrative.

For Series 2 we will be looking to develop a more sophisticated and interactive app to enhance the challenges set by the narrative.