Gugu Guru makes the “extremely overwhelming” baby registry experience feel personalized, fun and manageable for an expectant mom by guiding her through the process in a visual and engaging manner. Our users tell us about their unique lifestyle and personal style. We find and deliver the right baby products through a personalized registry.

Gugu Guru is the first platform to combine a personalized eCommerce experience with consumer data/reviews and industry expert input to deliver “perfect match” product recommendations. The platform’s tailored, limited and definitive product recommendations are driven by our proprietary algorithm triggered by user responses to a series of profiling questions, combined with expert input and consumer data.