Flex Interativa, a pioneer in digital experiences in Brazil, launches an innovative platform in the market: Aira XR app. Aira is the combination of Augmented Reality, Artificial Intelligence, Amazing Content and analytical data. It has the ability to make your brand talk to your customer, either through a product or by asking questions about specialized services. The platform is integrated with IBM Watson. The purpose of this platform is to humanize artificial intelligence by giving life to virtual characters (3D avatars) in an unprecedented way and especially by creating a control panel where anyone without technical knowledge can create the campaign for your product or service. The platform serves a variety of segments, ranging from retail, expert services, real-time opinion polls, and HR support to employee queries are just a few of the applications.