Dorm and apartment decor for the fashion minded.
Company Overview

Dormify breaks the rules of traditional dorm decor with a fashion-forward approach to styling small spaces. We create and curate exclusive products specifically designed for fashion minded college girls, merchandising them into easy-to-shop looks to make decorating stress-free and fun.

Our goal is to make dorm and apartment shopping an effortless, fashionable experience. Our discovery-based commerce experience is coupled with complementary content to provide advice on dorm and apartment design, step by step DIY projects, and ideas and inspiration. We want YOU to be the tastemakers in small space interior design.


We design lifestyle products that are as chic and creative as your wardrobe. Inspired by a mix of runway trends, street style, and customer ideas, we design and manufacture our own line of bedding, pillows, throw blankets, poufs, shower curtains, window panels, vinyl wall decals, and wall prints. Almost everything you could want from your windows to your walls. Oh, and don't think you can find this genius-ness everywhere. Our designs are sold exclusively at


Whatever we cannot design and create ourselves we curate from other brands. Whether we source from well-known designers like Jonathan Adler or Blissliving Home or from undiscovered brands that you might have never heard of before. We only carry products we're obsessed with ourselves, so that we know you will be too.


What's next after moving into the dorm? For a lot of us, it might be rushing a sorority (or joining a kick-ass extracurricular program). We launched our own sorority line, DFY, to help make the sorority lifestyle as sophisticate and chic as the rooms we create. Our sorority line consists of 13 licensed sororities to date, with our exclusive designs emblazoned on everything from apparel to home products to giftables. We hope to expand the line in the near future, so keep checking back.


Dormify’s crew of style-minded, sophisticated trend-setters, our Style Advisors are hand-picked to lead the charge on helping to make rooms everywhere more stylish--and more uniquely you.


The one-stop destination for dorm decorating tips, DIY ideas, college advice, and sorority topics, our blog features candid and unfiltered content directly from our high school and college Style Advisors. Published daily, articles are minimally edited and crafted by each individual for a unique perspective.


Entering her freshman year at Washington University in St. Louis, Amanda Zuckerman and her mom Karen started shopping for her dorm that summer, searching high and low for fashionable dorm decor. After several shopping trips, they were struggling to find chic, sophisticated design options. Through a mix of creative purchasing, DIY, and many, many store visits, they put together a great look, but not exactly what Amanda craved for her dorm decor. Amanda thought, what if we created our own line of fashionable dorm decor ourselves?

As President and Executive Creative Director of a successful integrated creative agency outside Washington, DC, Karen was used to having big ideas. With the resources of HZDG, she created a brand and launched a blog, laying the groundwork for the commerce and content brand that exists today.

Now a quickly growing online store, content community, and lifestyle brand with a growing team of tastemakers powering it, Dormify is empowering fashion-minded college students everywhere to find the style they want for their space.

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