DIFRactive Technology
Connecting People to the Content they Love
Company Overview

DIFRactive Technology provides a software add-on that makes any digital video an interactive online experience that is both engaging and shoppable for consumers. In simplest terms, if you are watching a show and a character is wearing an outfit you like, you can now buy the product directly from the video. It is essentially Pinterest for video.

Joined TechDay
Jul 31, 2017