Strategic Narrative Marketing helps technology organizations tell an industry level story that defines categories, is 100-percent unique and attracts top talent, investors and customers. This new approach to "positioning and messaging," shifts the conversation from "what you do" to "why" through a well-conceived process that focuses on industry mega-trends, company insights, industry vision and, finally, an entirely new category, approach or framework. Every startup is looking to disrupt an industry -- a strategic narrative can help lead the way!