Appboy is the global leader in Mobile Marketing Automation. The company is empowering marketers to increase mobile engagement through intelligent, data driven features. Its suite of services empower brands to solve app abandonment and manage the customer life cycle beyond the download. Employing robust user profiles, rich customer segmentation, and multi-channel messaging (push notifications, in-app messages, email, News Feed), brands can effectively cultivate relationships with their customer base. Clients like iHeart Media, Samsung, Gannett, Urban Outfitters, Epix, and Shutterfly use Appboy to increase engagement, reduce churn and build mobile ROI.